Sid Lee's very own kind of A.I.

How friction leads to creativity

Part of the Sid Lee creative community , is a creative powerhouse with a knack for building otherworldly experiences. Such a knack, in fact, that it’s earned them several.

As brand builders with a penchant for mixing disciplines, our artisans are familiar with every step of creating an unforgettable stay-experience. Here are some expert insights on what good design can bring to travel and hospitality industries.

Using the allure of the unknown to take a stand against restrictive social media guidelines.

Three questions for Daniel H. Pink. The New York Times best-selling author on A.I. and why humans are wired for storytelling